Introduction
Vertaline operates this store and website, including all related information, content, features, tools, products and services, in order to offer you a curated shopping experience (the "Services"). Vertaline uses the Shopify platform, which enables us to provide you with the Services.
This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Policy and that you understand the collection, use and disclosure of your information as described here.
Personal information we collect
When we use the term "personal information", we mean data that identifies or can reasonably be linked to you or another person. Personal information does not include data collected anonymously or de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:
Contact details
- First and last name
- Home address
- Billing address
- Shipping address
- Phone number
- Email address
Financial information
- Credit and debit card numbers
- Financial account information
- Transaction details
- Payment method
- Payment confirmations
Account information
- Username and password
- Security questions
- Preferences and settings
Transaction information
- Items viewed, added to cart or added to a wishlist
- Purchases, returns, exchanges or cancellations
- Transaction history
Communications with us
- Information included in communications, such as customer support requests
Device information
- Information about your device, browser or network connection
- IP address and other unique identifiers
Usage information
- Data relating to your interaction with the Services
- How and when you browse the Services
Sources of personal information
- Directly from you: when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
- Automatically through the Services: from your device when you use our products or services or visit our websites, through the use of cookies and similar technologies.
- From our service providers: when we instruct them to enable certain technologies and when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How we use your personal information
Providing, personalising and improving the Services
- Performing our contract with you
- Processing your payments
- Fulfilling your orders
- Remembering your preferences and items of interest
- Sending notifications relating to your account
- Processing purchases, returns, exchanges or other transactions
- Creating, maintaining and managing your account
- Arranging shipments
- Facilitating returns and exchanges
- Allowing you to post reviews
- Creating a personalised shopping experience
Marketing and advertising
- Sending marketing communications by email, SMS or post
- Showing you online advertising for products or services on the Services or other websites, including based on items previously purchased or added to your cart
Security and fraud prevention
- Authenticating your account
- Providing a secure payment and shopping experience
- Detecting, investigating or acting on possible fraudulent, illegal, unsafe or harmful activity
- Protecting public safety
- Protecting our services
If you choose to use the Services and register an account, you are responsible for the security of your credentials. We strongly recommend that you do not share your username, password or other login details with anyone.
Communicating with you
We use your personal information to provide customer support, respond to your requests, deliver effective services and maintain our business relationship with you.
Legal reasons
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or take part in legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How we disclose personal information
In certain circumstances we may disclose your personal information to third parties for legitimate purposes, subject to this Policy. These circumstances may include:
- With Shopify, suppliers and other third parties that perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping).
- With business and marketing partners to provide marketing and advertising services. Our partners will use your information in accordance with their own privacy notices.
- When you authorise, request or consent to the disclosure of certain information to third parties, for example to ship products to you or through the use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, to enforce applicable terms of service, and to protect or defend the Services, our rights and the rights of our users.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than the one where you live.
To learn more about how Shopify uses your personal information and any rights you may have, you can consult Shopify's Consumer Privacy Policy. Depending on where you live, you may exercise certain rights over your personal information through the Shopify Privacy Portal.
Third-party websites and links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on them. The inclusion of such links does not in itself imply any endorsement of the content of those platforms or their owners or operators.
Children's data
The Services are not intended for use by children and we do not knowingly collect any personal information about children under 18.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion.
As of the effective date of this Privacy Policy, we have no actual knowledge of "sharing" or "selling" (as those terms are defined by applicable law) personal information of individuals under 16 years of age.
Security and retention of information
Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.
How long we retain your personal information depends on several factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your rights and choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.
General rights
- Right of access: you may have the right to request access to the personal information we hold about you.
- Right to erasure: you may have the right to request the deletion of the personal information we maintain about you.
- Right to rectification: you may have the right to request the correction of inaccurate personal information.
- Right to portability: you may have the right to receive a copy of the personal information we hold and to request its transfer to a third party.
Managing communication preferences
We may send you promotional emails, and you can unsubscribe at any time using the unsubscribe option shown in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those relating to your account or your orders.
Additional rights for UK, EU and EEA residents (GDPR)
- Objection to processing and restriction of processing: you have the right to ask us to stop or restrict our processing of personal information for certain purposes.
- Withdrawal of consent: where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing consent does not affect the lawfulness of processing based on your consent before its withdrawal.
You may exercise any of these rights where indicated on the Services or by contacting us using the details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the details provided below.
Depending on where you live, you may have the right to appeal our decision by contacting us, or to submit your complaint to your local data protection authority. In Italy, this is the Garante per la Protezione dei Dati Personali; in the EU, a list of the competent supervisory authorities is published by the European Commission.
International transfers
Please note that we may transfer, store and process your personal information outside the country in which you live.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contract issued by the competent UK authority, unless the data transfer is to a country determined to provide an adequate level of protection.
Changes to this Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
For any questions about our privacy practices or this Policy, or if you wish to exercise any of the rights available to you, contact us at 📧 info@vertaline.it.
Last updated: September 13, 2026